Hope For Earth Day - Mude Drinks
Background
Mude is a carbon neutral startup powered by plants, people and purpose.
In celebration of Earth Day in April 2021, Mude partnered with Hoja Nueva (@hojanueva) a dynamic non-profit dedicated to protecting wildlife in the Las Piedras region of Madre de Dios in the Amazon.
As part of the Hope for Earth Day campaign, Mude also partnered with Elle L (@Ellel__) a music artist, director and environmentalist to serve as their Global Ambassador and to develop the creative direction with Hoja Nueva.
The Campaign
The ‘Hope for Earth Day’ campaign aimed to unite new Mude ambassadors in a creative project with purpose.
For every purchase of Mude through April, they will donate 20% of proceeds directly to the expansion of an animal sanctuary, dedicated to rewilding endangered species. Mude donated $15 000 to Hoja Nueva.
The campaign utilised debut track, ‘Hoping’, from Mude ambassador, music artist and environmentalist Elle L, to bring to life a film that shows the magic of the Amazon alongside key messages from all ambassadors to drive their fundraising communications on the day and beyond.
Main Campaign Video
Influencer Elle L - Music Video and Campaign Soundtrack
Elle, music artist and environmentalist, created a music video for her single ‘ Hoping’ which is about creating hope for the future. This was launched as the soundtrack for the Hope for Earth Day campaign in April to focus on Earth ‘month’.
Elle is an ambassador for Mude and in this campaign she supported in the creation of social media assets that were used for the campaign.
Social Media
Various social media assets were created exclusively for Mude Drinks featuring Hoja Nueva and the various Mude Ambassadors. These assets were used on Mude and the ambassadors’ social media channels.
The assets created awareness of Hoja Nueva and the role that Mude played in assisting with the expansion of an animal sanctuary, dedicated to rewilding endangered species.
Social Media Brand Posts
Campaign Ambassadors
@dr_lisa_cunningham @ellel_ @louisehazel @milliegooch @samzwicker @sarah.mulindwa
Social Media Ambassador & Influencer Posts
More Campaigns…
